London's Ancient Business Secrets Revealed

I recently took a trip to London and realized a few things: this city is over 2,000 years old and the businesses here last…a long time. Why is that?

London, a city where history seeps from every cobblestone, isn't just about tea with the Queen and beefeaters at the Tower. It's also a place where ancient businesses have thrived through centuries, proving that in the game of business, longevity is the ultimate trophy.

Their Ancient Roots

Let's rewind to AD 43 when the Romans said, "Let's build a town here!" and Londinium was born. They brought with them not just togas and sandals but also a knack for trade and commerce. They laid the groundwork, quite literally, for London's future as a bustling business hub.

Barclays Bank: Keeping Gold Coins and Customers Safe Since 1690

Fast forward a few centuries, and we have Barclays Banking, born in the glittering era of powdered wigs and petticoats. What's their secret sauce? Well, besides keeping your gold coins safe, they've mastered the art of evolving with the times. From quill pens to high-speed trading, they've stayed ahead of the curve.

City of London

Founded in 1836, the City of London has been churning out scholars like clockwork. How do they do it? By embracing change and innovation. They've adapted their teaching methods to suit the digital age, proving that old dogs can learn new tricks.

The Branding Brilliance of London's Icons

These companies didn't just survive; they thrived by creating strong, enduring brands. Barclays became synonymous with trust and stability, while the University of London became a beacon of academic excellence. They understood the power of branding long before Instagram influencers were a thing.

The Business Approach: How They've Kept the Lights On for Centuries

London's long-standing businesses have a few tricks up their sleeves. They've mastered the art of customer loyalty, keeping clients happy for generations. And let's not forget their ability to adapt to change, like a chameleon in a business suit.

So, What's the Secret?

London's timeless businesses have stayed afloat by embracing change, building strong brands, and keeping their customers happy. They've shown us that in the ever-evolving world of business, the key to longevity is not just surviving but thriving. As we raise a glass (of tea) to these icons, let's remember that in business, as in life, it's not about how long you've been around, but how well you've adapted to the times. Cheers to that!